he swinging Sixties gave British youth culture more fashion, money and freedom than ever before. Ben Sherman recognized this niche and began manufacturing his own range of shirts and beachwear. In 1963 Ben Sherman the brand was born. Ben Sherman was the Mod God. The man, who started making shirts from a small, back street factory in Brighton, went on to dress the swinging Sixties and became the King of Carnaby Street. The Ben Sherman shirt is unique to the time. Special features made it unmistakably recognizable; the button down collar was big with a distinctive roll to it and an extra button in the centre back. The shirtfronts featured plackets cut on the bias and a black label bearing Ben s name sat on the side of the left hand pocket. Packaged in distinctive black and orange boxes, the button downs were sold with enormous success across the UK, Europe and the USA. Business was doing well and the shirts were adopted by the ever-increasing youth cult of the time, the Mods. Ben Sherman clothing is committed to quality and to fine tailoring. His shirts have certain unique features a button down collar, a back pleat and loop which are now instantly recognizable Ben Sherman details. In addition to Ben Sherman adult clothing, a Ben Sherman clothing line for boys has also been added. With outstanding fashion looks, Ben Sherman boy s clothing stays true to its heritage, and boys don't have to wait for the adult clothing sizes!