Cushe (pronounced 'Cushy') was born in the summer of 2004. Conceived by a group of footwear designers and enthusiasts, Cushe was designed to have unique and exciting footwear for a dynamic and inspired generation. The designers of Cushe only design shoes they would wear themselves. Cushe aims to make something a bit different, unique and set apart from the masses by challenging the boundaries of footwear design rather than following trends set by others. Season after season, Cushe strives to challenge their previous collection, to keep bringing fresh and exciting product. The Coastal Supremacy collection designs focus on new, quick-drying materials and the use of natural components. The Urban Safari collection is geared toward everyday city wear, while the Universal Traveller collection is rugged, hard-wearing as well as fashionable. Ever mindful of the increasing work hours and stress levels of modern living, Cushe strives to create shoes for a lifestyle that is independent and individual. With the latest manufacturing techniques, and the most innovative materials, Cushe shoes conform to the foot's natural shape to ensure comfort, protection and stability.