mu Australia is dedicated to creating premium quality sheepskin footwear. Founded in 1994, EMU is known globally for its tradition of offering the most comfortable footwear in the world. Emu has expanded its collection with inspired designs and direction for both adults and children, now offering new concepts and use of original Australian design & aboriginal art. EMU is the leader in Australian Lifestyle Footwear. Subtle details and exceptional comfort make it easy for people everywhere to see why EMU Australia is at the forefront of the footwear industry. The EMU footwear line is packed with unique designs and color ways that fit the current marketplace at a price that competes everywhere. As always, new twists on EMU's casual boots and favorite slippers will be offered in EMU's proprietary 100% Australian Super Merino Wool, the highest quality wool in the world! As a privately owned company, EMU controls 100% of operations from concept to the shelf, including tanneries, factories, distribution facilities and wool resources based in the wool capital of the world, Geelong, Australia. This unique, vertical structure cuts out the costly middleman and puts EMU in the unique position to build the highest quality product and maintain lower price points so people everywhere can enjoy the luxury of Australian footwear.