FHI Haircare: Curling Irons: FHI: FHI Haircare: Flat Irons: FHI: FHI Haircare: FHI flat iron and FHI hair dryer were some of the beauty industry's best kept secrets, but the secret is out! FHI hair straighteners, FHI curling irons and FHI dryers feature a range of professional features and settings for every price range - plus they use large ceramic heaters, tourmaline and ion boosting minerals for beautiful, salon-quality results every time. In 2003, FHI HEAT, Inc. entered into an exclusive partnership with the world's leading manufacturer of professional ceramic flat irons to create the FHI Heat brand of ceramic flat irons. Working with the top engineers and researchers in South Korea, FHI HEAT has invested millions of dollars in research and development each year to pioneer the most advanced technologies in thermal styling tools. Since its introduction, FHI HEAT quickly developed a reputation in the professional beauty industry for producing the most innovative and best performing professional styling irons on the market. In the last five years, FHI HEAT has expanded into a full line of hair styling products including FHI flat irons, FHI curling irons, FHI blow dryers, wireless heat razors, ionic brushes, carbon combs, heat conditioning products, chemical straightening systems, clips and other hair accessories. With the retail prices of its styling irons and blow dryers in the $100 to $400 range, FHI HEAT products compete at the top end of the luxury hair appliance market. The word heat in FHI HEAT s corporate name refers to the fact that FHI HEAT offers the widest temperature range and heat retention capabilities in the market. FHI believes in healthy heat which is the integration between the power of heat and the highest grade materials and technological capability to allow their hair styling tools to optimally preserve and benefit the health of the clients hair over time. FHI HEAT is committed to blazing new trails and revolutionizing the styling appliance market through innovation and technology. The philosophy is to empower professional hairdressers with the most technologically-advanced products in the industry so they can realize their artistic visions in the most effective way.