he FitFlop story begins with Marcia Kilgore. A one-time personal trainer and active working mother, Marcia was always (and still is) on the go. She wanted to exercise, but her busy schedule didn't allow for her to set aside time for herself. Instead of just giving up, Marcia issued herself a challenge - to create footwear that was fashionable and made walking a more effective form of exercise. Enlisting the help of biomechanists Dr. David Cook and Darren James at the Human Performance Centre at London's Southbank University, the FitFlop brand began. After two years of extensive tests and trials, the FitFlop brand was finally ready to be introduced to the world. As soon as the brand launched, testimonials from customers began coming in describing how their lower back, knee and foot pain was alleviated, their posture had improved and dozens of other benefits from merely wearing FitFlop sandals. Not only have consumers embraced FitFlop shoes, the medical community has as well. This acceptance is marked by FitFlop receiving the American Podiatric Medical Association (APMA ) Seal of Acceptance. FitFlop sandals make it easier to stay in shape. Developed by expert biomechanists, FitFlop sandals stimulate your leg and bottom muscles more every single time you take a step, can help improve your posture, re-energize your aching feet, and lessen the daily stress on your joints and your back. FitFlop is now including its revolutionary Microwobbleboard muscle-loading technology into even more of its footwear. This technology increases the time your muscles are engaged with every step. So, if you're pressed for time (and who isn't?), FitFlop footwear is the perfect way to get healthy simply by putting one foot in front of the other. It's time for you to get a workout while you walk with FitFlop Footwear.