Geox Kids' Shoes: Geox Kids' Shoes: Legend has it that Geox founder Mario Moretti Polegato got the idea for his breathing shoes while jogging one hot day, when he decided to cut holes into the outsole of his shoes to cool his feet. After he shopped the concept around and received little interest, Mario formed Geox in the early 1990s on his own belief in his idea and product. The Geox Group now operates in the footwear and apparel industry in 68 countries, carrying out its own mission - namely To convert people into consumers of breathing products. Geox addresses the issue of unhealthy foot perspiration with their simple, yet revolutionary, patented Geox breathes system. The Geox breathes system consists of a membrane that absorbs sweat from the insole and expels it as water vapor through micro-holes in the outsole. The micro-holes are larger than water vapor, but smaller than water droplets, so water only goes out and never comes in. Geox offers this system in every one of their stylish, high-quality shoes. Geox offers dress and casual footwear for men, women and kids. Stop suffocating your feet, and let them breathe with a new pair of Geox shoes.