Gund Kids' Toys: For more than a century, the GUND toy company, The World's Most Huggable Since 1898 , has been creating unique teddy bears and other soft kid's toys which have been recognized by the world for their quality and innovation. The leading and oldest soft kid's toy manufacturer in the U.S., GUND was founded by German immigrant Adolph Gund in Norwalk, Connecticut in 1898. GUND was one of the first companies to design and produce teddy bears in the early 1900s. Adolph had a simple formula: use the best materials, find the best craftsmen, and stuff everything with a lotta love. A formula that over a century later still produces teddy bears of the highest quality that manage to capture the imagination of boys and girls around the world. The GUND tradition of producing high quality plush toys has grown to include baby items such as gifts, play toys, activity gyms, playmats, blankets, etc., as well as a full line of kid's toys. For baby toys, GUND provides soft stacking toys in vibrant, mismatched colors that stimulate baby girl's and baby boy's eye-hand coordination. For bigger boys and girls, GUND provides numerous options of sensory toys that teach growing girls and boys how to button buttons, zip up zippers, and tie ties with the help of their favorite Abbie Caddaby and Elmo plush toys. On the site you'll also find an Elmo, Big Bird , Abby Caddaby, and Cookie Monster plush that is open to whatever a child's imagination has in mind. For the child at heart, GUND knows that its quality plush dogs, plush cats, and plush teddy bears are all cute enough to transcend any age boundary and make an ideal gift for the big kid with a soft heart. Today, the company manufactures an extensive collection of unique characters and licensed plush under the GUND and GUNDbaby brands. They were also the first company to produce a musical toy that was affordable for the average American family. Even more notable, they were responsible for pioneering many innovations, safety standards, and manufacturing processes for the toy industry such as devising a way to attach eyes securely to plush teddy bears preventing them from swallowed by small children. GUND toys is known worldwide for its top quality, soft, and huggable plush designs. Award-winning GUND products appeal to all ages and are perfect for collecting and making into heirlooms for generations of teddy bear lovers to come. The famous GOTTA GETTA GUND advertising campaign in the early 1980s led to the company's recognition as a leading consumer toy brand. Snuffles the bear and Muttsy the dog are two of the company's most famous characters that will certainly be joined by the ever-growing-in-popularity designs of today's creative GUND. With a full line of products, GUND is certain to have a toy for you!