Lucky Brand Clothing: Lucky Brand: Lucky Brand Accessories: Lucky Brand Hats: Lucky Brand: Lucky Brand Accessories: Lucky Brand Lucky Brand is true-blue American. With a signature sense of humor and strong roots in rock & roll, Lucky Brand clothing, footwear, bags, jewelry, accessories and eyewear prides itself on independent thinking and style. Born and bred in Los Angeles, Lucky Brand shipped its first pair of vintage-inspired jeans in 1990 and quickly became known as a pioneer and innovator in the world of modern denim. Synonymous with the easy Southern California lifestyle and the fearless American spirit, Lucky Brand creates great-fitting and good-quality clothing, handbags, and accessories that work with the American lifestyle - whether the wearer is hanging ten, taking a cross-country road trip, or galloping off into the sunset. Rooted in Americana, Lucky Brand is inspired by active Californian types like surfers, cowboys, bikers and sailors, as well as classic American iconography, including vintage signs and posters. Founded on the nostalgia of small town America, Lucky Brand is about innocence, courage and fun. Lucky Brand s much-loved Americana tee shirts are a big part of their artistic heritage. Lucky Brand reflects popular American culture and feature motifs that are hand drawn by their in-house team of artists and artisans. Lucky Brand is the embodiment of what you feel when you see or hear something that takes you back to a moment when you felt free, young, and hopeful..