wedish makeup artist Petra Strand's makeup to wake up philosophy inspired her to create Pixi , a line of multipurpose, fuss-free makeup products that offer skincare benefits and beautifully blur the line between treatment products and makeup. Petra has a loyal, worldwide following - from her famous London boutique, to her collection in the US - that swears by her pure, nourishing products and naturally radiant makeup style. Fresh, simple and clean, Pixi cosmetics incorporates the healthy lifestyle and no-nonsense philosophy ingrained in every Swede. A makeup artist for over 20 years, Strand firmly believes that makeup should make a woman look like herself - only more gorgeous! As a mother of two and a busy cosmetic empire to run, Petra is inspired to help working women and mothers to look awake, fresh and pulled together with quick and fun products to treat skin and provide that just had a good night's sleep look. Petra believes that Pixi is a style of beauty, providing beautiful, simple, and effective solutions for the busy woman of every age. The Pixi philosophy is to make you look drop dead gorgeous with little effort --sheer, classic beauty with a Pixi twist! As a makeup artist, my aim is to achieve flawless, lustrous makeup to bring out the best in you. In product development, skin-loving ingredients and youth-enhancing textures is what I do! -- Petra