hen you think of Polaroid, usually the first thing that comes to mind is instant film photography. Certain cameras the classic SX-70 model immediately comes to mind even command serious money in high grade condition in secondary markets. While Dr. Edwin Land, the founder of Polaroid, unveiled the modern instant camera in 1948 - The Polaroid Land Camera many are unaware that the first pair of Polaroid sunglasses was sold in 1935, with the formal Polaroid Corporation established shortly thereafter. For over seventy years now, Polaroid Eyewear has been the pioneer and leading expert in polarized lens technology. So, what does that mean? First of all, it tells you not all polarized lenses are created equally, not to mention how efficient the polarization is. Polaroid polarized lenses block nearly 100% of glare, which means less eye fatigue. There's more accurate color perception as a result. Basically, the world ends up looking like a jar full of delicious, fresh baked cookies and mom isn't home, so feed your eyes with Polaroid's juicy polarization to your heart's content! Additionally, Polaroid Eyewear has recently teamed up with RealD Inc. a leader in the field of 3D technology to launch a new generation of stylish, curved 3D eyewear known as The Polaroid Premium 3D Glasses. For purveyors of the latest 3D fare to come out of Hollywood, this is good news, indeed. Whether you wear prescription lenses already, or the thought of looking downright awkward with paper-framed blue and red lenses from the '50s isn't appealing, Polaroid Eyewear has a style that will appeal to you.