n 1977, Roberto Coin founded the company that would bear his name in Vicenza, the city of Gold. Initially, the company was intended for production on behalf of some of the most prestigious brands of international fine jewelry. The Roberto Coin brand was finally launched in 1996, and success was quick and extraordinary. Already by 2000, only four years after the brand's birth, Roberto Coin positioned itself seventh amongst the best-known jewelry brands in the United States. Two years later, in 2002, the brand ranked third in international panorama and first among Italian jewelers. Considered The King of Gemstones, rubies have always been surrounded by a halo of legend according them magic powers, such as the ability to give peace and promote a long life, blessed with health and happiness. In 1996, Roberto Coin started signing the jewels of the Appassionata Collection by setting a small ruby on their inside, in a hidden position, allowing direct skin contact with the gem. Since then, this tradition has been perpetuated in all collections, to the extent that it has become the exclusive signature of every Roberto Coin jewel. Now you can enjoy the legendary craftsmanship and design of Roberto Coin jewelry. Whether you choose an opulent necklace to decorate your LBD, a gilded cuff with diamond accents, a cocktail ring that matches more than just cocktail attire, or decadent drop earrings, your style will never be the same again.