anta Cruz Skateboards and Cruzers. Dig deep into the history of skateboarding and Santa Cruz skateboards was there. In the '70s, it was born from a simple idea to manufacture boards for the up-and-coming skateboard craze that was sweeping surf-starved communities across the coasts. In 1974, Jim Phillips, now a legend of the skate industry, joined the ranks and created the basic graphics that would adorn Santa Cruz boards for decades to come. In the '80s and '90s, Santa Cruz began to produce legendary boards, designs that would help usher in a new wave of popularity for skateboarding. In 1985, Phillips drew the Screaming Hand, which not only became an iconic Santa Cruz image, but an image that would become nearly synonymous with the entire skateboard industry. To this day, the Screaming Hand can be found on Santa Cruz decks, nearly untouched from when it was first created. To this day, Santa Cruz has remained an absolute icon in the industry. Through the '70s, '80s, '90s, and to present day, Santa Cruz skateboards has been there, supplying the sickest decks to the population, and doing it in their own unique way. Whether you're a serious skater lookin for a durable deck to help nail that next epic line or someone just looking for a fun way to cruise around town, Santa Cruz skateboards has something for you. Pave the way with Santa Cruz.