n ancient Chinese proverb wisely states, Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. Thanks to an initiative established by Lance Clark, sixth generation of the family behind the footwear company of the same name, this proverb is being put into action by Soul of Africa to help South African villagers affected by AIDS to help themselves. Working with communities in the informal settlements around Durban in KwaZulu Natal, where the AIDS infection is highest, Clark and a handful of leading South African business people in the footwear industry have since been sharing their shoemaking expertise to teach local villagers how to make this simple, yet comfortable hand sewn product for the Soul of Africa line. Soul of Africa shoes are made by hand using supple leather and quality materials to create footwear that is flexible, durable, and soft. Incredibly comfortable, Soul of Africa shoes are simple, sleek, and stylish as well! For every pair of Soul of Africa shoes sold, Clarks will donate all profits to the care and support of South African children orphaned due to AIDS. Additionally, each pair sold helps to provide an ongoing livelihood for the individuals who stitch the shoes. Since 2004, Soul of Africa has raised well over $1,000,000 since its beginnings.