ounded by Henry Dunker at the end of the 19th century in Sweden, Tretorn was an innovator in footwear from the moment it was launched. Having built up a reputation for dependability and discreet luxury with its iconic rubber boots, Tretorn was also the first company to launch the pressureless tennis ball. The company's association with life on and off court rapidly created something of a cult following surrounding the brand, a status which was firmly secured when Wimbledon winners took to the grass in Tretorn in the 1970s. Inspired by the high profile and success of the brand, Tretorn's canvas and leather Nylites were the only shoe in which to be seen wearing on North American campuses throughout the 1980s. Lean and understated, the Tretorn sneaker was the first luxury sports shoe on the market. Tretorn s expertise in rubber-made products demonstrates a consistent commitment to quality and brand over hype, offering a collection most appreciated by those with a practical sensibility and a lifestyle largely enjoyed outside. Because Tretorn celebrates a lifestyle, largely lived outside, Tretorn ensures that labor is not exploited and the production methods are continuously revised for the good of the consumers and the environment. This commitment to sustainability and safe products is embodied in their PVC-Free policy for all of Tretorn men's shoes and Tretorn women's shoes. It is a business practice for which Tretorn is widely recognized as industry leaders.