ES Brand Profile Launching UES in 2005, Seth Campbell sought to bring a unique concept to the casual footwear market. With his introductory line of shoewelry , a collection that fused hardware jewelry embellishments with comfortable sneakers, this young designer proved himself as a pioneer in the industry. With a family background in the shoe industry and a longtime sneaker enthusiasm, this NYC native filled a void in the casual footwear market through his cutting-edge designs. By creating the brand UES (Upper Echelon Shoes), Campbell successfully elevated current trends to an upper echelon through the use of luxury materials, elaborate styling, and jewelry hardware creating a concept he coined shoewlery . Since then, UES footwear has remained steadily ahead of the trends thanks to Campbell s keen consumer insight and adventurous aesthetic. Be it through material, style or color, UES is consistently on the forefront of fashion by bringing something new and dynamic to the marketplace. The heart behind UES and Campbell s visions is to offer a line that suits a multitude of looks for the fashion-forward customer - whether you need a go-to accessory to complete your outfit, want to transform a simple look into an edgy and individual one, or simply turn heads. The UES girl is one who wants to dress up without dressing up, and look effortlessly edgy without sacrificing comfort. Adding to the brand s cache is their increasing celebrity appeal. UES has experienced tremendous success in the high-end retail industry, spanning some of fashion s most reputable storefronts. The brand has also expanded its reach by tapping into international markets in Hong Kong, London and Dubai. In February 2010, UES and footwear powerhouse Steven Madden announced an exciting partnership. With Seth helming the brand s design, Madden will aid in its expansion, production and distribution. The debut of the Fall 2010 line will mark the jump off of this partnership, showcasing several new men and women styles and an overall expansion of the UES collection. The dynamic footwear duo will also unveil a new collection of motorcycle-inspired combat boots, combining the comfort and style synonymous with the UES name. Building on previous collections, this line is equal parts rugged and delicate, with thick, authentic soles and soft, plush tongues. Designed to emulate chic rock & roll style, the men s and women s collection consists of solid color, full grain leather sneakers paired with shiny studs, 18K gold plated accents, sterling silver plated details, or solid gunmetal chains. UES shoes complement designer heels and boots. The high demand for UES sneakers is reinforced by the influential fashion media and various top celebrities. Individuals seeking edgy accents and luxurious, high quality pieces are sure to find a UES style that satisfies their unique needs. Going forward, UES will continue to explore untapped categories in casual shoe design, using ed