Description: Energize Growth NOW - The Marketing Guide to a Wealthy Company Synopsis: Here's a familiar scenario for successful entrepreneurs: You start a company and fuel its growth with your own passion and hard work. But after you expand, the company takes on a life of its own. Systems, procedures, politics, and financial pressures compete for your attention. Those demands begin to undermine your passion and your purpose. Your company culture changes, your profits are strained, and your own health and happiness suffer. You either give up, sell out, or drop out. But it doesn't have to be that way. With thoughtful planning and guidance-and with the contrarian wisdom you'll find in this book-you can combine strategic planning with smart marketing to spur intelligent, long-term growth without working 100-hour weeks. Energize Growth NOW is the perfect resource to help you transition your company from a growing start-up to a successful, wealthy business. About the Author: Lisa is the Chief Energy Officer of EnergizeGrowth LLC. Her team's goal is to improve the performance of companies by bringing in premier clients and building their teams accordingly. Lisa is fluent in three languages and an expert in strategic growth and marketing. Product Details Format: Hardcover, 212 pages; Publisher: Wiley; 1 edition (June 22, 2009) ISBN: 978-0470413920; Dimensions: 9. 25 x 6. 5. 15. 00 oz.